Blogging has survived for decades, and it appears to be gaining strength with each passing year, despite the ongoing changes in online platforms. Businesses use blogs to engage with their customers by sharing information about products and services. For authors, blogging provides increased web traffic, which leads to brand awareness and helps them establish trust with readers. The question that arises: Let’s explore the different aspects of blogging. 1: How to start an author blog? Before you decide on a blogging platform, figure out your pillar content. Since the authors have their book, the content will mostly revolve around their book. The topics you come up with around your book (pillar content) are your cluster content. Besides talking about the book, authors can also add variety to the blog by sharing posts on behind-the-scenes, genre-specific writing tips for aspiring authors, books you liked, and describing various stages of the writing process. This method helps in pickin...
Hi, I'm Ranga Iyer—a multi-form writer 📚 Published Author 📰 Lifestyle & Features Journalist 💡 Content Writer for purpose-led brands. If you're a brand or agency looking for a writer who brings depth, warmth, and strategy—I’d love to connect.