LetsWrite

A book that changed how I write content. I picked up Content Writing Step-by-Step by Dale Kennedy with the hope of brushing up my skills, but what I got was a shift in mindset. One of the most important lessons I took from this book was around research. I’ve often skimmed the surface, done the bare minimum, and jumped into writing. This book made it clear: that's a mistake. Kennedy stresses that research is the backbone of strong writing. He calls it the “secret sauce” for a reason. You’re supposed to fill your head with way more information than you’ll actually use—and it shows in the final output. Now I get why my writing felt scattered sometimes: I was starting before I was ready. Another area where the book really helped me was in understanding the difference between content writing and copywriting . It’s something I’ve often blurred in my mind. Kennedy explains it so well, I don’t think I’ll ever confuse the two again. There’s also a very honest section about freelancing—som...