LetsWrite

You’re eager to create content on social media, and then you come across this advice: “Know your target audience!” For a beginner, how to find target audience for social media can feel like an unsolvable mystery. You’re probably wondering: “Who and where are these audiences sitting?” “How can we reach them?” The truth is, as a beginner, you don’t need that perfectly defined audience before launching your digital presence journey. It’s all about taking that first step, creating content, and discovering your audience as you go. Now that you have removed the elephant in the room, let’s work on the essentials. Step 1: Start with Yourself Your first step is to put a pause on “the audience” and think of creating content that excites you.  Your Passion: Zero in on topics you are passionate about – interests that inspire you, or something you love discussing. Trust me, your passion and enthusiasm will reflect in your posts and attract like-minded people. Problem solving: Content that offe...

Blogging has survived for decades, and it appears to be gaining strength with each passing year, despite the ongoing changes in online platforms. Businesses use blogs to engage with their customers by sharing information about products and services. For authors, blogging provides increased web traffic, which leads to brand awareness and helps them establish trust with readers. The question that arises: Let’s explore the different aspects of blogging. 1: How to start an author blog? Before you decide on a blogging platform, figure out your pillar content. Since the authors have their book, the content will mostly revolve around their book. The topics you come up with around your book (pillar content) are your cluster content.  Besides talking about the book, authors can also add variety to the blog by sharing posts on behind-the-scenes, genre-specific writing tips for aspiring authors, books you liked, and describing various stages of the writing process. This method helps in pickin...

The past few days have been hectic. I'm not complaining. I'm loving it. Because it's highly "productive hectic". Here is what I've been busy with... After struggling to understand the fundamentals of what not to do while working to establish an impactful online presence as a multi-form writer, I finally unravelled the mystery. Hook is everything. You might have the best content written, but if the hook is not razor-sharp, your labour is wasted. Because no one has the patience to listen to and watch the "lengthy introductions" you presented. Your followers want to know what value they are getting out of that post. And know it quickly, within the first few seconds. Because viewers and readers are using smart devices and you are not the only one creating content for their consumption. There are multiple platforms, and millions of content. Hook is your tool to grab their attention within the few seconds allotted to you.  Create ...

As a multi-form writer, I didn't realize the importance of having a personal website. If you are a writer and still wondering whether you should create a website or not, this post is definitely for you. It's important for writers to have a website As a multi-form writer, I recently built my website. For years, I avoided it, assuming LinkedIn, Medium, and social platforms were enough to showcase my work. But here are a few truths I learned... 1: A website strengthens your brand voice. If you're serious about building a personal brand, a website under your name is a must. After all, as writers, our names represent everything we write and stand for. Having a domain in your name adds weight and consistency to your online presence as a writer. Having a website with our name is one of the best options available. Use it to grow your brand.  2: It's your digital home. When you share blog content across social media platforms, you are actually inviting your followers to visit yo...

I find goals, direction, and plans to reach them a bit overwhelming.

Last day of the year... This year, my feelings are mixed. Honestly, they're almost neutral. I'm neither happy nor sad it's ending. Nor anxious, nor excited to be standing at the threshold of a brand new year, a brand new beginning... How does anything magically change a few minutes after 11.59 p.m.? Seriously, I fail to understand.  For instance, if I don't have a job, will one appear as the clock strikes 12 am? Highly unlikely. I doubt it, and I definitely, certainly do not think things will change within minutes. Anyhow, I'm not here to be a party pooper or rain on anyone's celebration. But let's be real. The change you desire is not going to arrive with the fireworks.  The change we desire has to start from within. I learned this years ago from a colleague. What happened was this-- I was ranting about a supervisor who tested every ounce of my patience.  For months, I would rant and vent endlessly. One day she said,  "It is not the supe...